Consumers say the biggest mistake a small business can make with its website is to include outdated contact information, according to recent research from Vistaprint Digital.
The report was based on data from a March 2017 survey of 1,818 consumers in the United States age 18 and older.
Some 49.7% of respondents say outdated contact information on a small business website leaves a bad impression.
Other major mistakes include failing to post an address and hours (41.5% say this leaves a bad impression), not including product information (34.3%), and having an unprofessional design (26.2%).
Some 28.9% of consumers surveyed consider a small business website outdated if it has not been updated in more than six months; 24.8% say a website is outdated if it has not been updated in more than one month.
Some 59.8% of consumers surveyed say a bad website experience makes them less likely to purchase from a small business.
Consumers say they primarily turn to small business websites for product information (44.9% cite it as their top reason), hours (21%), contact information (18.7%), and directions (5.5%).
- MISTAKE. POOR ACCESSIBILITY – Do not make your customers think about how to browse your website.
- MISTAKE. NO CLEAR CALLS TO ACTION – The most common error of many small businesses web design is the lack of clear calls to action.
- MISTAKE. CONTRAST AND COLOR – It’s a very important principal for creating a small business web design process.
- MISTAKE. USE ICONS – They are easy to use and understand and visually appealing.
- MISTAKE. CONTENTS, CONTENTS
About the research: The report was based on data from a March 2017 survey of 1,818 consumers in the United States age 18 and older. Author.: Ayaz Nanji