Business trends in the coronavirus crisis
As coronavirus swept across the globe, many businesses were put on hold in an attempt to curb the spread of the virus. While the world searches actively for a cure, the future remains uncertain. However, some businesses have also seen a spike in sales during this period. Making drastic changes to your business can place you among the few that have turned the tide to their favor.
A survey by Klaviyo as of March 27 involving over 30,000 business networks shows that 28% have witnessed a spike in sales. SEMrush, a keyword analytic tool reported that searches for ‘Buy Online’ spiked by over 27,000 in March across the globe. This figure was just about 15,000 at the start of the year. With social distancing laws being enforced in many countries, more people are turning online to get what they need.
Perfect Reasons for Going Online
Following the shutdown of economies, companies decreased their marketing budgets. The result was a dip in Cost Per Click (CPC) by over 47% as a result of decreasing competition. This has created the ideal opportunity for marketers to boost their adverts and acquire new customers at the lowest possible price ever. As a brand, this is the best time to push your online presence too.
It is estimated that 2 in 5 jobs lost during the coronavirus era will never come back. The key to profitability in the post-coronavirus era will be making necessary adjustments to your business structure that will enable you to fully or partially render services online. However, you need to bear in mind that you are not the only one taking these steps. Many businesses in your niche are taking the right steps too.
Time to Act
Having a strong social media presence, revving up your digital marketing campaigns, and improving your web design are some of the steps you need to take to turn partial web surfers into active clients. The right digital marketing campaign should offer solutions or resources, have a call to action, and make ample use of eye-catching graphics—and this is where we come in. We cover every aspect of marketing, from web design to online marketing. This saves you the stress of working with multiple clients.
The truth is, this pandemic will end—although nobody knows when. However, it is important to focus on the long-term changes and open your mind to new possibilities. In the midst of every crisis, there is always an opportunity—and you should take yours.