Marketing Experts

Hire a Marketing Expert to focus on your core business

The importance of Marketing Experts in business growth and optimization has been documented for centuries now. Yet for a myriad of reasons, ranging from financial constraints to a lack of faith in marketing professionals, small business owners have resolved to personally handle their brand’s marketing. This choice of micromanagement might seem like a frugal choice, but it is one that has no quantifiable gains in the long run.

Employing professional marketing experts to help push your business, brand or product is a decision that helps boost both earnings and public reach in a faster and more efficient manner.

The following are 7 benefits of employing marketing experts to promote your business:

Adapting to Modern Marketing Strategies and Schemes

Marketing experts can be expected to keep up with advertising trends and recognize the right techniques and methods to pass an effective marketing campaign. A layman may get overwhelmed by the sheer complexities of modern marketing.

Optimal Content Creation

Experts in the field of marketing are able to identify industry-specific techniques and methods in order to maximize your business’ revenue. Comprehensive research into industry key words and sectors is usually conducted by marketing experts.

Resource Management

Marketing experts can create tailor-made resources and content for your business and brand. The development of such resources must be near flawless to promote positive user feedback. The skills and tools needed to create such resources are usually of a specialized nature.

Social Marketing

Marketing experts are capable of exploiting social media networks like Facebook, Twitter and Instagram towards promoting brand awareness for your business. The unique posting requirements for each platform are usually well understood by professional marketers.

Brand and Website Development

The branding of a business should be done by someone with the technical knowhow and knowledge. Creating a brand is arguably the most important step of marketing and must be done with total care. The website development must also be of the highest quality- a comprehensive dossier on the brand should be accessible. The hiring of professionals reduces the risk of a failed business brand.

Flexible Marketing Strategies

Professional marketers have the tools and resources to analyse current and future market trends to adjust the company’s drive. Every potential campaign is weighed on potential public reaction before rolling out to gauge the expected responses. The use of professionals helps in situations where an active campaign has reached diminishing returns.

Cost Effective

In the long run the use of professional marketing experts will lead to a significantly higher business revenue compared to an owner driven marketing campaign. The elimination of trial and errors along with ineffective marketing schemes eventually leads to the cost of employing professional marketers being much lower and much less time consuming.

Four Signs Your Website Needs a Checkup
Four Signs Your Website Needs a Checkup

Four Signs Your Website Needs a Checkup

Websites often come up with new trends and updates every day, thus making it It quite important for all the business owners to keep a track of their websites regularly. Moreover, People are often highly accustomed to the latest market changes, and outdated websites might enable your competitors to take away your valuable customers.

Here are some of the signs that will help you figure out if it is time for your website to get re-evaluated.

1.    When you do not have a website

There are many companies which have managed to flourish for long without any website because of their management or reference from word of mouth. However, the world has changed now. It has become more important to understand that websites provide you a virtual platform from where people can see and acknowledge the services of your business.

2.    Slow website, is not a website

If the feedback on your website is not close to good, it is time to make certain changes. If your website lacks the current trends, display limited designs, takes time in loading or is not accessible in mobile this might weaken your credibility in the market. You must make sure your that customers do not have to struggle so much while serving your website that they feel uncomfortable browsing your website.

3.    Website is not generating enough revenue

Though boring ‘Key metrics’ like paid, referral, direct, organic sources, et cetera, along with sales and subscribers are essential for making alteration, you must keep a check on the amount of revenue your website generates. If it is simply not what you thought, you know that you need to update your website.

4.    When your website is working, but there is room for more

Website optimization, sometimes also known as search engine optimization, can be your best friend to take your investment to another level.  Not only will this enable your website to get noticeable and relevancy in the digital world, but will also make it more appealing to the users, thus helping you boost up the conversion ratio.

SEO TOOLS
Why SEO Is Good For Your Business

Why SEO Is Good For Your Business

SEO refers to search engine optimization. It is the process of ranking a website or a web page in an online unpaid search results of a search engine website.

The higher the rank the better and most business aim to appear on the top five or the first page of the search results. Search engines sites are sites like Google, Bing, Baidu, Ask.com, Yahoo and many more.SEO targets different kind of searches which include sites, news, videos, images, books and more. There are two main type of SEO ranking that businesses aim for, international and local. The local being for a specific country or region while international being the whole world.

With that little knowledge about SEO, let us look at the benefits of SEO in your business.

  • Trust and credibility

Many people trust search engines sites like Google, Yahoo and Bing and when your site is highly ranked, it sends a message of a credible source to the users. It also increases trust among your users but to increase the level of trust even higher, make sure your site has a SSL certificate.

  • More visitors and potential customers

When you are on a higher rank, most people will click on your website and this will increase the chances of them buying or utilizing what you are offering.

  • Cost reduction and visibility

Using SEO as a marketing strategy helps in reducing the cost since marketing is a very costly expense in many businesses. Again if your business is new, SEO can help your business gain popularity. In fact if most people click on your site via SEO, Google will recommend your site if there is a similar keyword search or the user is looking for a content or product your site provides.

SEO is very important for any business because it is free and the benefits outweigh the disadvantages. However I would suggest that you also use cheap social media ads like Facebook since this will provide great results too.

Top Digital Advertising Agencies
Why Video Marketing is so Important for 2018

Video marketing is the most effective strategy for a company to adopt to run a successful marketing campaign online. Videos add a competitive edge over the rest to your brand and connect your product to the customer at a more visceral level. It adds life to the content that you create and gives the potential customer more information and clues even at a sub conscious level. We can think of it as a replacement for a door to door marketing campaign carried out by sales representatives.

Being on the verge of the beginning of year 2018, it is important to realize that even though video marketing is the gold standard to succeed, it is becoming saturated day by day. That is to say, a large bulk of videos are uploaded and promoted online on a daily basis. So, to beat this competition and to sail above the rest, a company should put their heart and soul into deploying the latest and the most effective video marketing strategies.

A few effective strategies to consider in this regard would be; “Video first” meaning consuming and producing videos at the same time (e.g. Facebook Live), Live videos and streaming (e.g. YouTube live), vertical or square shaped video creation, e-learning or training videos related to products, mobile videos and social media integration, 360 videos, and using paid and sponsored videos. YouTube plays a major role in this context and they have a wealth of ever expanding resources to help you out in your quest for a conversion savvy video marketing strategy.

While using all or a few of these strategies can give you results, authenticity of your brand and video content plays the most important role in the long run. So, it is vital that you create original videos that are rich in content and quality. Nothing makes a lasting impression on a consumer’s mind than a high-quality video that is unique to your brand.

Video marketing remains the most effective mode of marketing that engages the consumers and ultimately bring about conversions. It will be the same for quite some time before artificial intelligence takes it on. So, winning in video marketing will mean winning in marketing for your company. Gear yourself up with the above-mentioned tips and techniques to face the year 2018 with confidence!

Why Business Coaching is so important!
 
Both well-established and new businesses just starting out have a lot to learn from consulting firms. They may know much about their own businesses and how to run them, but they need to know a lot more about the other aspects of the market in order to become completely successful.  A fresh look/start from a third party without emotions tied into the business is always beneficial.

Learning new ways of marketing your product and selling it to your customers and advertising it to gain more customers is important for all business people. As a Consulting agency we analyze the market and devise the kind of plans that will help with growth, especially with the strong competition nowadays.

ppc

Consulting supports Business Owners when:

  • Their stuck with your business and you need a clear plan​
  • You don´t find time to plan a solid business strategy
  • You need better balance between your businesses and personal life
  • Business isn’t as profitable as expected
  • You’ve new ideas but you find it hard to get started
  • Your business grows and it’s difficult to keep leadership and control over people and organization

Advantages from Business Coaching are:

  • You’ll go outside your comfort zone, meet new people and try new things in my business and develop self-confidence.
  • You learn from mistakes
  • You’ll learn how to make your ideas a reality.
  • Possible to make more money and grow your business
  • You’ll get personal attention from someone who knows your business inside and out.
  • You’ll hear unbiased opinions.

Contact us for a free consultation

Do you need growth plans that deliver results? Hire a business consultant!

The truth is that most businesses’ growth is accidental. When launching they weren’t sure where they would be five years down the line, but here they are. Their doors are open, and profits are the norm. It looks good, right? If you’re content with what you have, then yes. But if you are looking for the kind of growth that doubles…triples…quadruples revenue, the no. Office politics and yes-man attitudes plague a lot of businesses. A change in perspective could be that secret sauce. Is business consulting worth your time?

You’ll get an unbiased opinion

Objectively assessing the real state of your business is difficult. Few business owners are willing to admit. Such difficulty doesn’t have anything to do with your employees’ or your competence. Business owners often develop soft spots for things that hold back their business. Your employees won’t always have the guts to challenge you or ideas they don’t agree with. Pursuing business consulting will get you factual opinions driven and years of expertise. They are willing to tell you what’s working and what isn’t.

Consultants are a well of fresh ideas

Business consulting often deals with different types of businesses over the years. It is their job to keep tabs on new trends and discoveries in all these industries. The best in business consulting have a deep understanding different markets. Their insight helps them create innovative solutions that give your company an edge over competitors.

They have more time than you ever will

As a business manager or owner, there are too many moving pieces for you to control at a go. The truth is that all your employees also have to do more than their job descriptions dictate. Consultants don’t have to juggle all the duties(distractions) with which your employees have to contend. So, for a period that you both agree on, they’ll be evaluating your business and coming up with solutions to achieve growth; a luxury you can’t afford.

They’ll help you complete one-time projects

Now and then a business will land a project that is out of their comfort zone. These projects are often unique opportunities. Hiring outside consultants will save you the cost of having your own in-house business consulting. Business consulting will help you fill the knowledge gaps for such projects. They’ll point out problems you might run into long before you have to deal with them. They can help devise a plan for similar future projects.

Growth maps are their forte

When businesses are ready for growth, they have to make uncomfortable changes. Our employees can be resistant to such change especially if they don’t know how their role will be affected by such changes. Free of bias and a healthy distance away from office politics, business consulting is better suited to create a growth plan that delivers. They won’t sugar coat facts or try to save face. It’s in their job description.

Are you looking for that extra nudge to help your business take off and become more efficient at doing what you do? Consider business consulting.

Launching your website? Here are 4 important factors to consider

Getting your site up and running can be one of the most exciting phases of a business. However, if it’s not done right, then it won’t perform as expected. Here are 4 important factors to consider before you launch your website.

1.    Site functionality

Functionality is one of the most important things that you should consider before launching your site. While it can be tempting to include a lot of features to your site, it’s important to ensure that they are all functional. Having a site with hanging pages and non-functioning buttons looks unprofessional and it’s a good way of chasing away visitors.

2.    The Content

Web content is an important part of your site. It is the only way to communicate your brand to your site visitors. You therefore need to ensure that your content is strategically placed on your site and is professionally done. You should also check and countercheck all your content to ensure that there are no typographical errors and that all graphical content are optimized and appear properly on all devices.

3.    Prelaunch marketing

If you are starting a business site, then you really need to consider the prelaunch phase as well. Having a site does not automatically drive customers to your site. In order to do so, you need to be strategic. Some of the things that you can do include starting PR efforts on your social media accounts or giving out leaflets to your customers with the site details and values of your brand.

You can also hire a marketing agency to help you with this.

4.    SEO

While site design is important, it is not the only thing that will help you get more visitors to your site. The competitive nature of the online world means that you have to make use of other things such as SEO. A site that has been highly optimized for SEO allows you to be visible on search engines and can even get you to the first page dependent on your target keywords.

Digital Marketing: 5 Tips That Will Help You Maximize Your Budget

Digital marketing is one of the most effective ways of putting your business in front of the right audience. However, if not well managed, it can lead to high marketing costs and low ROI to your business. Here are 5 ways that will help you maximize your digital marketing budget.

1.    Know which ads resonate with your audience

Your ad type and design is very important. Certain images and headlines are more successful in attracting people to your site than others. In order for you to save on your marketing budget, you can do creative testing to find out the one that generates the best results at the lowest cost.

2.    Performance analysis

In digital marketing, past performance is an integral part in determining how you will roll out your ads. You should therefore track the performance of each of your marketing channels to find out the one that generates higher results for you. This information will help you know where to increase and cut spending on.

3.    Have a better landing page

Most businesses concentrate more on the ad and forget about their site’s landing page. The landing page experience plays a major role in either losing or gaining new customers. You should therefore ensure that you allocate a substantial amount of your budget to create an easy-to-navigate page with clear call-to-action buttons.

4.    Give more priority to proven channels

The digital world is ever changing. As a result, marketing channels and strategies also have to be redesigned so as to keep up with the pace. While it’s okay to invest in new untested channels, you should always allocate more to your proven channels if you’re on a tight budget.

5.    Be strategic

Always target wisely. While targeting a wide audience is great, it always leads to higher marketing costs and low ROI. Always build specific audience profiles in order to ensure that your digital campaigns reach the right audience while minimizing on your marketing costs.

Check out these 7 SEO tools that can improve online marketing for your business.

Exploring social media to build your start up

Social media is a great way to make your brand social faster than any other medium. Since it’s free and open to everyone, getting in touch with your potential customers won’t be an issue. This can be a great experience if you build your brand’s social media presence right from the beginning stages of your start-up.

Spreading the word is inevitable

This is very important for start-ups as they are stepping into emerging markets. If you have a high quality product or service, you will need breakthrough marketing strategies to make it survive in the midst of stiff competition. So spreading the word should be your goal when you begin.

Turning your friends into fans

In the era of smart phones and social media it is very easy to get your contacts connected to your business. Get them excited about your business and ask them to share everything about that your target audience need to know. Pay attention to your friends or coworkers who take interest in your brand and are willing to contribute their bit in any way possible. Every bit matters!

Content sharing

Content is the backbone of your social media marketing and there’s no escape from appealing content that will support your business seamlessly. Make it a crucial part of your marketing journey and earn more loyal customers. This will be always a learning experience for you, while you team up with creative content producers who can spread the word and cross-promote.

Customer service

Providing a customer care service won’t cost you a dime if you have a dedicated team to support. Apart from this, Twitter Direct Message for customer service is a blessing to thriving start-ups. Insist your team mates to respond to customers when they have a query or need to get anything fixed.

Directing

Your E-Commerce site will be successful if your potential customers can find your website. So make sure they notice your posts and updates.

Designate

Your startup needs a well trained social media manager who has prior experience in handing different brands from diverse industry. This can be a necessity when there will be problems arising on any of the social media platforms in which you plan to market your brand.

Take a moment

Once your brand posts are online, it loses control over the content and you will soon find your customers discussing about it. So make sure it is perfect in terms of grammar and subject matter.

Startup or Franchise: Which One Is Right for You?

Startup or franchise? Which one is the right choice for you? Here are some of the pros and cons about owning a startup or investing in a franchise.

Being able to work for yourself and not someone else appeals to many people. You may just be starting your career and dreaming of building a business. Or you may have had a long and successful corporate career and are longing for something more – additional money, greater flexibility or the chance to focus on something you love.

The first step in determining whether starting your own business or investing your time and money into a proven franchise is more your style is to begin with a self-assessment of your strengths, weaknesses, interests, skills and work/life aspirations. Do you work well in a more structured environment, or do you require freedom to create and innovate? Are you risk-averse and like having a support system, or are you more daring and hope to blaze a trail for others to follow one day?

Franchises and startups each pose their own challenges and benefits. Evaluating the pros and cons of each can help you get closer to realizing what the right venture is for you.

Brand awareness

Building a brand is no small feat and can be quite expensive and time-consuming. When you sign on with a popular franchise, the work has been done for you.  Customers will seek out these establishments for their familiarity and consistency that comes from patronizing these businesses over many years.

Additionally, if you are part of a nationally recognized brand, you automatically have the power of that franchise’s marketing and advertising dollars to support you. This can inevitably result in a faster time to market and quicker ROI.

However, brand awareness comes with a price tag. Buying into one of these better-proven franchises can be expensive and require more startup costs than building your own business.

Site selection

Site selection is critical for many businesses. Most franchisors pre-approve sites for outlets. This may increase the likelihood that your location will attract customers. The franchisor, however, may not approve the site you want. If there’s a specific location where you want your business to be and it doesn’t match the franchise opportunities in that area, then buying a franchise may not be right for you. In addition, franchisors may impose design or appearance standards to ensure customers receive the same experience in each outlet.

Training and support services

An advantages to buying a franchise is the training and ongoing support you receive from a franchisor. They can help with managing your daily business, from hiring and training employees to overseeing the finances. Franchisors can help you learn to run a business rather than doing it on your own, which can lead to mistakes that affect your business’s bottom line – whether through the cost of time, money or both.

Costs, fees and contracts

Depending on the system, startup costs for a franchise can be steep. Many franchise owners find it necessary to secure financing to purchase their business. In addition, you may have to pay ongoing royalty and/or advertising fees. Though you benefit from the training, support and marketing these efforts afford, you will always owe a certain percentage of your profits to the franchisor.

Financing

Starting your own business can cost significantly less than owning a franchise. Many startup owners have gone on to run successful businesses with less upfront capital. But when trying to secure financing, some investment groups may favor those partnering with a well-known franchise over an independent new business owner.

Autonomy

Buying into a franchise system requires you to run your business as dictated by the franchisor with little leeway for business decisions, including the look and feel, purchasing equipment and overall operating procedures. You may control your franchise unit’s culture and who you hire and fire, but you still must follow a prescribed set of guidelines.

 

Values and relationships

As a franchisee, you will be signing a long-term contract with your franchisor and creating a relationship through which you will need each other to succeed. It’s critical you do your research and ensure your core values and goals align with those of the franchisor.

 

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