The changes in online technologies and shift in user behavior has forced digital marketers to adapt to the new changes and implement the latest online marketing strategies to achieve success.
SEO itself has changed a lot in last few years. 4-5 years back you could just optimize a web page for some keywords and your job was done, while today it is much more complex than that. As a result of updates in Google’s algorithm such as Google panda, penguin, and hummingbird updates, the algorithm is much more advanced now and you may have to do a lot more to please this advanced algorithm.
In the past, when business owners or marketers wanted to use wifi at their favorite places (ie. a coffee shop), they were required to choose their network and give a username and password before being able to access WiFi services.
But, social networking sites, such as LinkedIn and Facebook, now allow the user to log on to many public wifi services using their social media accounts, instead of creating a username and password.
This is a win-win for both the customer and the business.The customer doesn’t have to waste time creating a username and password, and the business can capture relevant customer information via their social media profiles.
Through this service, consumers can “like” and “follow” your business and receive digital promotional coupons. When Subway began using the social platform marketing tool in 2015, they drew 16,000 new users into their program within the first four months.
The key to doing this right, is to actually do something with the information that’s captured. Analyze your target demographics and market to them.
More and more often, companies are using AI solutions to help them navigate an increasingly complex digital world. Applications keep track of the customer base, create customer profiles and analyze data to predict customer needs. These systems of the future will hold together a client’s website, social media site, and analytics, as well as coupon and discount offers.
The Value of Speed
Gone in sixty seconds is nearly accurate in terms of the lightning speed with which today’s device users acquire and send information.
Businesses will be expected to stay on up to date as new trends evolve. It is expected that there will be at least three new platforms we haven’t yet heard of, before the year 2018. Mobile devices will emerge as the consumer’s most valued tool in this race to check online product attributes and take advantage of coupons.
If you’ve been putting off creating a mobile friendly website, you’ll fall behind in 2017. Having a web presence isn’t enough anymore. You have to be mobile friendly across all platforms, or you risk losing a significant percentage of your potential customers.
Times are changing, and the businesses that fail to evolve will surely be left behind.
By Blair N.