Every small business owner needs tools to get their marketing campaigns running and growing. Here are a few:
- Due can be used to track time spent on marketing projects for budgeting, invoicing, and payments.
This free tool for marketers offers a time-tracking to assess how much time is spent on each project. This helps your business budget time appropriately and increase productivity. Along with the time tracking it helps you calculate billing time and offers an invoicing and payments platform, which is an ideal way for freelance marketing talent to bill clients for their work.
- Buffer or Hootsuite for social media management.
Buffer will help you increase your followers; engage your audience; and build your brand. It is s a social media management tool that will help you streamline your social posting efforts.
The benefit of Buffer is its ability to let you connect multiple accounts to one dashboard; schedule posts; create drip campaigns; and analyze the success of your posts. Buffer’s free plan is perfect for new businesses looking to grow their social presence, but to unleash the full power of the software, you might want to consider one of their upgraded plans.
- Canva for easy designing.
Visual content is becoming an increasingly popular form of marketing collateral. From custom illustrations and infographics to fully-designed sales proposals, visual content is a fantastic way for new businesses to gain credibility and build a professional appearance.
There are several free graphic design tools on the market, but one of the most intuitive and easy-to-use is Canva. Its free library of fonts, illustrations, templates and images give you a pool of graphics that you can easily drag-and-drop. From flyers and brochures to social media images and infographics, you can create it all for free in Canva.
- Evernote for organization.
When it comes to marketing your business, organization is critical. Ideas may come to you at any hour of the day. If you’re not able to organize and prioritize your notes, you may not be able to capitalize on opportunities.
Evernote will help you capture ideas and trends while storing it in one easily accessible location. Its a perfect tool for finding and storing content ideas, market research, brainstorming and competitive analyses.
- SurveyMonkey to secure customer feedback.
SurveyMonkey is one of the most popular free online survey tools. Surveys are a good way to collect consumer information, engage customers, uncover trends and secure tangible insights on your business. SurveyMonkey’s software is incredibly simple. In just a few minutes, you can design, create and publish your own business survey. Additionally, you’ll be able to analyze the results in the backend.
- Mailchimp for email marketing.
Email marketing is imperative to the success of most businesses. While building a brand on platforms like YouTube, Facebook, Instagram and Twitter are important, you’re limited to the constraints of those channels. This makes it particularly difficult to move consumers through a funnel and provides you with relatively little control.
However, email provides a more intimate interaction between brand and consumer by offering you the tools you need to control effectively nurture leads. Mailchimp is an excellent free email marketing tool and one of the easiest for newbies to learn.
- Sniply for growth hacking.
Sniply allows you to attach a call-to-action on every piece of content you share. Because the content you are sharing lives on a website that you don’t control, there is very little chance that the user will visit your site after reading the article. However, Sniply allows you to put a inbound button or CTA into a frame that the article sits inside.
- Scraper to extract content from web pages.
Scraper lets you easily pull content from a web page and export it into an Excel spreadsheet. It’s a perfect way to extract contact information or competitor’s data. Once you have this data, you can use it to create cold-email lists, content topics, and other data-driven marketing tactics.