Video engages people in a way that photos and text alone can’t. For small-business owners, using video in your marketing can bring faces, voices, personality while also demonstrating your authenticity. To top that, video in email is said to be able to boost conversion rates by as much as 50 percent. Thanks to affordable video cameras and easy-to-use software, video has become a tool that nearly any small business can use to enhance their marketing efforts on any channel. Your videos don’t have to be big Hollywood productions to be engaging and effective. You can even use your smartphone camera to create them.
Generally, Video is becoming the most important medium for companies to master in order to stand out in 2017. For most of the last 15 years, value-adding blogs with a couple of eye-catching images were enough content to develop trust and build a following. While written words are still important, the expectation among internet users is changing.
Increased digital exposure and the lower cost of video production has made video more important sauce to seek information than relying less on blogs and ebooks. Therefore, video Marketing is the newest branch of content marketing that is changing the way that companies think about delivering their content. There is no better way to build trust with a new potential customer than with a well-produced video.
This can come about in a number of ways. For example, ‘explainer videos’ are now common features on a home page. The good ones give a succinct demonstration of why that company and its product are worthy of a user’s time and budget.
This is only one example of the immediate tangible impact that videos can have – other studies show increased click through rates in e-mails, and conversions on landing pages when a video is included. At every turn, the data suggests that prospects prefer video and trust it more.
Marketers should be the first people to develop a video strategy if they have not already, but the potential impact does not end there. Customer support teams, sales people, and anyone in a management or HR role can also reap the benefits of a medium that is inherently more personal than words on a screen.
Types of Videos You Can Create
- Demonstrate your product or service
- Use customer testimonials
- Put donor dollars to work
- Introduce your staff
- Offer a video tour of your office or business location
- Request to take a poll or survey
Video is a fun and effective marketing tool that’s accessible to entrepreneurs — even those who are on a budget. Think about which of your marketing messages could benefit most by the color that video brings to the mix.