Getting your site up and running can be one of the most exciting phases of a business. However, if it’s not done right, then it won’t perform as expected. Here are 4 important factors to consider before you launch your website.

1.    Site functionality

Functionality is one of the most important things that you should consider before launching your site. While it can be tempting to include a lot of features to your site, it’s important to ensure that they are all functional. Having a site with hanging pages and non-functioning buttons looks unprofessional and it’s a good way of chasing away visitors.

2.    The Content

Web content is an important part of your site. It is the only way to communicate your brand to your site visitors. You therefore need to ensure that your content is strategically placed on your site and is professionally done. You should also check and countercheck all your content to ensure that there are no typographical errors and that all graphical content are optimized and appear properly on all devices.

3.    Prelaunch marketing

If you are starting a business site, then you really need to consider the prelaunch phase as well. Having a site does not automatically drive customers to your site. In order to do so, you need to be strategic. Some of the things that you can do include starting PR efforts on your social media accounts or giving out leaflets to your customers with the site details and values of your brand.

You can also hire a marketing agency to help you with this.

4.    SEO

While site design is important, it is not the only thing that will help you get more visitors to your site. The competitive nature of the online world means that you have to make use of other things such as SEO. A site that has been highly optimized for SEO allows you to be visible on search engines and can even get you to the first page dependent on your target keywords.

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