There are changes happening that will influence the practice of marketing in coming months. Marketers will need to engage customers by increasing their marketing reach. Marketing is a form of communicating and interacting with consumers for selling their product or services. Here are some new & exciting ways by which you can entice customers.

  1. Experiment with live streaming video and visual storytelling:

The video is the best way to connect with the audience as it carries emotions and the right message. People are spending more money on video-based marketing. It is predicted video-based marketing will be continued in 2018. Social media sites like Facebook & YouTube are being used for live video-based marketing. The number of viewers on YouTube & Facebook has been increasing on regular basis, so marketers are striving to utilize the video sharing medium.

  1. Usage of Chatbots:

Chatbots provides 24/7 engagement with consumers and answers their queries. Chatbots work on artificial intelligence. Marketers are investing in tools and technologies that will increase leads and target right audience.

  1. Inbound Marketing:

Inbound marketing depends upon delivering customized marketing messages to consumers along with offers & announcements of interest. Inbound marketing needs analytics to gather data on customers & create marketing campaigns. Many tools are now available in the market that will help marketers to create personalized messages.

  1. Content Marketing:

It involves strategic-marketing techniques to create & distribute relevant information to attract the target audience. It requires consistency and it engages customers more effectively. Content marketing hits into the first two stages of the buying process by raising awareness of solutions and educating consumers about a product they may have never considered before.

We are a renowned marketing & communication consultancy and we offer integrated services to promote business development. We offer services such as consulting, market research, website & mobile design, branding, digital marketing, social media marketing, search engine optimization and more.

These trends on the horizon will change how business perceives consumers. Visit:  to know more.

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