Topmarcon unites the versatility, adaptability, comfort and quality of the Rafael 1899 brand in the new campaign of its shoe collection showing an authentic and original design of each model. Through a creative strategy, we reflect the particularities of the firm. In the new advertising and fashion campaign of Rafael 1899 we highlight the masculine spirit of the brand through the quality of the leather that inspires the men’s footwear collection. For the development of this branding campaign, our advertising agency has had the collaboration of several designers. In addition, the creation of the new website strengthens the idea through a Social Media strategy. An international campaign that reflects the authentic history of a shoe brand Made in Spain.