There are a lot of people who are extremely talented and have valuable skills, but only very view people know how to make business successfully. That’s because it takes time to build, grow and sustain a business.  One of the most significant challenges is the issue of motivation, especially during the start up phase.

We live in a culture where people are blinded by immediate results. There’s instant coffee, movies on demand, fast food drive-thru windows, high-speed internet and amusement park fast passes. Unfortunately, people carry this idea into the business world where success is anything but instant or easy.

The reality is that it takes a lot of hard work, patience and time to experience success – and it often comes and goes in cycles. This intermittent nature of success can be too much for some entrepreneurs to handle.

It doesn’t take much to be motivated when things are going well. But how will you respond when you go through a rough patch? As your energy slips, will you stay the course and continue striving toward your goals?

Here are a few specific ways you can stay motivated:

1. Find your desire

It’s impossible to stay motivated as an entrepreneur if you don’t understand your desire. And we aren’t talking about the desire to make money – everyone wants to be wealthy. What is your true desire? It could be the desire to give your kids a better life than you had, or to buy your parents a home. Maybe it’s the desire to travel the world and not worry about the cost.

Motivation without desire is hollow. You might think you’re motivated, but you’re faking it. Once you discover your desire, you won’t have any trouble moving forward – even during rough patches.

2. Set a personal mission statement

Every business has a mission statement or set of core values. These serve as signposts to help the company find their way when things seem chaotic. They provide direction and motivation; for these exact reasons, you need a personal mission statement.

It might sound like something a motivational guru would tell you to do at a self-improvement conference, but a personal mission statement provides a number of real-world benefits. First, it forces you to be honest with yourself and articulate what you’re doing with your career. Second, it provides you with a quick, practical reminder when you lose your way.

A personal mission statement should be no longer than one or two sentences and needs to touch on the “why” not the “what.”

 3. Identify checkpoints for goals

The problem many entrepreneurs encounter is not that they fail to set goals, but that the objectives they set are too far in the future. While there’s nothing wrong with setting a goal that’s three, five or 10 years out, it’s easy to lose focus when there’s a huge gap between the work and the results.

4. Surround yourself with the right people

Entrepreneurship can be isolating at times, but you don’t have to struggle through the rough periods alone. One of the best things you can do is to surround yourself with the right people. These should be people who know how to pick you up when you’re down – people who can speak truth into your life.

When you have a support group around you, your failures and rough patches don’t seem nearly so hopeless. Now is the time to work on building these relationships.


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