If you own a small business, you already know how important it is to have a sound business strategy, especially if you’re hoping to grow and expand in the coming years. While many business owners feel they have a good idea of where to focus their efforts in 2017, some trends seem to be taking flight more than others.
Many small business owners understand the importance of mobile-centricity when it comes to their company. In the layman’s terms, mobile-centricity revolves around the use of mobile devices to access websites and applications that were once only available on a desktop computer. With the rise of the iPhone and other smart devices, more and more people are using their cell phones to access business information online, so it’s critical for companies to adapt their website and applications to fit a variety of mobile and tablet screens. Some popular mobile technologies that your business should be implementing into their growth strategy can include:
Mobile applications, also known as mobile apps, will be a staple for business growth throughout 2017. While this may come as a surprise to many small business owners due to the high price point of mobile development, there are several inexpensive and effective options that allow companies to enter the mobile-centric world without having to spend a fortune.
Mobile Payment Services
If your small business hasn’t started to sell their products or services online, you could be missing out on a plethora of online orders. With today’s consumers increasingly adopting mobile pay services such as Apple Pay and Google Wallet, it’s important for companies to stay up to date with the latest mobile shopping avenues so as not to miss out on new customers and large orders.
#2: Subject Matter Experts Can Help Drive Growth
In 2017, Subject Matter Experts will help guide the sales process and drive growth for top performing B2B companies. The days of hiring new salespeople right out of college are quickly becoming a thing of the past as SMEs offer their wealth of expertise to organizations all over the globe. After all, why hire someone you have to train from the ground up when you can employ an SME with years of experience for less money?
#3: High Quality Video Becomes Essential
According to a recent Forbes study, high quality video is becoming a necessity for businesses all over the world. Some pertinent information for business owners that was found in this study include:
- More than 80 percent of business executives said they are watching more online videos today than they were a year ago.
- 75 percent of company executives said they watch work-related videos on business websites every week, while more than half of the executives admitted to watching work-related videos on YouTube at least weekly.
- Over 65 percent of business executives have visited a vendor’s website after watching an eye-catching video from their company.
If your small business is in need of a serious digital transformation, consider hiring an SME to help you navigate through the ins and outs of today’s digital trends.
Small Business Growth Trend #4: Company Culture Will Rise
If you’ve been managing employees for years, you probably already know that a happy employee is a productive employee, and a productive employee can lead you to a better bottom line. According to Great Places to Work, businesses that focus on providing an excellent work culture outperform their competitors in the stock market nearly two-fold. While creating an authentic company culture starts at the top of a business with its owners and managers, it’s critical that everyone is able to contribute to it in order for your company culture to be truly successfully.
#5: Hiring More Remote Employees
If you were to ask a business owner ten years ago about hiring remote employees, they may have rolled their eyes and called you crazy. With the recent advances in modern technology and telecommunication systems, it’s no longer necessary to hire employees solely because they can fill a desk in a central office. Thanks to tech companies like IBM, hiring remote employees is quickly becoming a trend among small businesses and is likely to continue growing throughout 2017. Since conference calls and meetings can be accomplished over a variety of video platforms such as Skype, talented Subject Matter Experts and niche-industry employees can help your business grow and succeed from across the globe.