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Project Overview

Solero is a premium Belgian eyewear brand created for bold, style-conscious women. Known for its minimalist yet commanding aesthetic, Solero wanted a brand identity that was as striking and elegant as the eyewear it offers. Our mission was to develop a visual language that celebrates luxury, individuality, and the transformative power of good design.

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Creative Direction

We anchored Solero's identity in timeless sophistication, crafting a monochromatic palette dominated by matte black, ivory, and soft taupe. This approach reflects both the boldness and understated elegance of the brand.

The typography is a fusion of high-contrast serif elegance and modern utility—perfectly suited for a brand that balances fashion with function. Imagery leans on chiaroscuro lighting and clean, editorial compositions to highlight the eyewear's sculptural quality and the confidence of its wearers.

Brand Assets & Deliverables

• Packaging Design: Minimal kraft shipping boxes with custom inner wrap and branded care cards create a premium unboxing experience.

• Print Collateral: Postcards and product inserts in grayscale, embossed with the Solero logotype, offer tactile sophistication.

• Product Presentation: High-contrast photography, sleek cases, and timeless layouts frame each pair of sunglasses as an object of desire.

• Digital Design: Mobile interfaces mockups reinforce brand values with refined typography and elegant motion, laying groundwork for an upcoming e-commerce experience.

Tagline & Messaging

"Vive con luz. Siente el sol." (Live with light. Feel the sun.)

This mantra captures Solero's spirit: confidence illuminated. The brand promises not just eyewear—but vision elevated.

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Result

Solero's new identity positions the brand as a timeless player in the fashion eyewear space. The project delivers a high-impact, low-noise aesthetic—emphasizing confidence without clutter. Whether on packaging, in-store, or on mobile screens, the brand system speaks with clarity and elegance.

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Visual Gallery

(Showcase images of product packaging, digital mockups, sunglasses, postcards, and case design in a horizontal or grid layout.)