Modest
13/12/2024
Solero
25/05/2025
 

Anasa & Tribute

Anasa & Tribute — Dual Brand Identity & Visual Ecosystem

 

Clients: Anasa Sportswear & Tribute Beauty
Industries: Fashion, Beauty & Wellness
Services: Brand Identity, Packaging Design, Web & Social Design, Photography Direction, Print Collateral

 

  • Anasa — a clean and contemporary sportswear brand focused on strength, softness, and modern femininity.

Project Overview

This dual-brand launch showcases two distinct yet complementary visual identities:

  • Anasa — a clean and contemporary sportswear brand focused on strength, softness, and modern femininity.

  • Tribute — a refined beauty and wellness line offering a sense of calm, intention, and ritual through minimalist product design and content.

Our challenge was to create two separate brand worlds that could exist independently while maintaining a visual harmony when cross-referenced in campaigns or co-branded activations.

Anasa Sportswear

Tagline: Power in Poise
Brand Essence: Elevated athleisure. Neutral strength. Human-centric.

  • Packaging: Custom wrapping paper with repeating logotype offers a luxurious and tactile unboxing experience.

  • Campaign Imagery: Soft lighting, diverse casting, and minimal backdrops let the garments and models speak.

  • Digital Presence: Clean layout, bold serif typography, and subtle tone transitions convey a contemporary premium feel.

Tribute Natural Beauty

Tagline: Podcast. Trends. Shop.
Brand Essence: Ritual, refinement, and real beauty.

  • Product Packaging: Minimalist bottle designs in soft matte finishes, paired with shadows and texture-rich surfaces.

  • Visual Identity: The Tribute logomark combines elegance with modern symbolism, seen embossed on print and featured prominently across digital and print channels.

  • Interior Touchpoints: Window signage and spa visuals invite users into a physical space of serenity and curated calm.

  • Content Strategy: A balance of education (podcast), inspiration (trends), and commerce (shop), all integrated through cohesive design and tone.

 

 

Visual Direction

Both brands utilize warm neutrals, soft gradients, and tactile textures. Typography blends contemporary editorial with approachable clarity. Together, Anasa and Tribute share a minimalist elegance that connects deeply with their audiences while carving distinct territory.

Outcomes

This project demonstrates how thoughtful branding can scale across product lines, platforms, and experiences. By weaving emotion, clarity, and function into every asset—from a lotion bottle to a digital feed—we created an enduring and flexible identity for both Anasa and Tribute.