Mamboo
13/04/2024Client: Ana Cole
Sector: Wellness, Beauty & Coaching
Services: Brand Identity Design, Packaging, Print Collateral, Signage, Art Direction
Ana Cole – Wellness & Beauty Brand Identity
Project Overview
Ana Cole is a luxury wellness and beauty brand offering skincare, spa services, and holistic coaching. The project called for a refined yet approachable identity that evokes serenity, confidence, and natural elegance. Our task was to create a cohesive visual language that would translate seamlessly across packaging, signage, print, and textile applications.
Design Approach
The brand identity is grounded in a minimalist serif wordmark paired with a classic monogram—“AC”—to emphasize sophistication and authenticity. A muted palette of terracotta, forest green, and cream reflects natural elements and earthy calm, while premium materials and print finishes reinforce the brand’s upscale feel.
Typography was selected to strike a balance between timelessness and clarity. Serif fonts add a touch of classic luxury, while modern layouts give the brand a contemporary edge.
Deliverables
Packaging Design:Custom boxes in green and terracotta for skincare products, featuring minimalist typographic hierarchy and tactile finishes.
Signage:Outdoor spa signage designed for visibility and elegance, complementing architectural elements.
Print Collateral:A comprehensive suite of branded cards and brochures for coaching, beauty treatments, and promotional use.
Textiles: Embroidered spa robes and printed towels to complete the in-person client experience.
Outcome
The new identity for Ana Cole exudes calm confidence and professional beauty. The visual system is both flexible and distinct, allowing Ana Cole to expand into new product lines and services while maintaining a unified look and feel. Feedback from client and users alike praised the brand’s balance of warmth and professionalism.
Visual Highlights
(Include images of the packaging, signage, printed materials, and textiles here in a gallery layout.)
