Ana Cole
13/09/2023
Modest
13/12/2024

Mamboo — Outdoor Furniture Branding & Campaign Design

 

Client: Mamboo
Industry: Outdoor Living & Lifestyle
Services: Brand Identity, Visual Language, Campaign Design, Art Direction, Content Styling

Project Overview

Mamboo is a premium outdoor furniture brand built around the values of timeless comfort, natural materials, and modern serenity. The objective was to create a brand identity and visual ecosystem that would resonate with customers seeking a refined yet relaxed outdoor lifestyle.

From logo design to campaign photography and content creation, every element was crafted to reflect Mamboo's core aesthetic: warm, simple, and inviting.

Brand Identity

The visual identity centers around a minimalist palm tree symbol paired with a clean serif wordmark. This combination evokes both leisure and refinement—channeling resort elegance while staying approachable.

Tagline: Timeless · Natural · Relaxed · Inviting

  • Logo Signage: High-contrast exterior signage ensures strong street presence while reinforcing elegance.

  • Typography: Balanced serif fonts emphasize organic sophistication and readability across print and digital.

  • Color Palette: Soft sands, warm wood tones, and lush greens create a calming, nature-inspired experience.

Campaign & Content Creation

We directed and produced a series of campaign assets focused on storytelling, product lifestyle, and aspirational design.

  • Visual Language: Furniture showcased in natural light with tropical elements and sun-drenched tones to highlight Mamboo’s ethos: Handmade, With Love.

  • Social & Digital Grid: Designed for scroll-stopping cohesion—product close-ups, mood-rich spaces, and lifestyle shots work together to create a polished feed.

  • Brand Book & Packaging Kit: The presentation box and brand guide help Mamboo communicate its philosophy in high-touch B2B meetings and partnerships.

Key Deliverables

  • Brand Logo & Identity System

  • Product & Lifestyle Photography

  • Social Media Templates & Brand Grid

  • Campaign Art Direction

  • Packaging & Sales Kit Design

  • Signage Application

Result

Mamboo’s new identity not only communicates craftsmanship and comfort but positions the brand as a go-to source for intentional outdoor living. With a consistent and elevated brand system, Mamboo now has the tools to grow its presence across retail, digital, and experiential channels.